Grow by Firing 1/2 Your Potential Clients...Really

Episode 1 of our new Newsletter

Author

Pat Miller
January 21, 2025 • Estimated Reading Time: 2 minutes

Welcome to our new bite sized newsletter for busy small business owners. Every Tuesday, this newsletter will give you the insights and inspiration you need to grow.

In this edition:

😀Why you should be EXCITED for 2025!

💯10x is easier than 2x - think bigger

💰Marketing basics for your business

👎Credit Card swipe fees - what's happening?

🍔Inspiration - The McDonald's Story

And, in our newsletter-exclusive podcast, I'll FIRE HALF YOUR POTENTIAL CLIENTS....what!?!?!

I hope you enjoy The Summary...look for it every Tuesday in your mailbox.

Cheers,

Pat

Why Small Business in 2025 Should Have You Excited

WTM (Why This Matters): We have more resources and advantages than ever to build our business. This article is a summary of what's working in our favor as we enter the new year!

www.kiplinger.com/kiplinger-advisor-collective/small-business-reasons-to-be-excited

What is the Difference between Incremental Growth and Exponential Growth Thinking

WTM: 10x is indeed easier than 2x (hat tip to Dan Sullivan.) One of the most powerful exercises I've done is to consider what would take to 10x the business - it really shatters the limiting beliefs and assumptions.

www.entrepreneur.com/en-in/entrepreneurs/what-is-the-difference-between-incremental-growth-and/301099

Exclusive - Let's Fire Half Your Potential Clients...Really.
Each week in The Summary, I'll release a private podcast just for good looking readers like you. In the first private show, I'm talking about how the fastest way to grow is to target fewer people. Let's get freaky-narrow so we can super serve our best clients in 2025. This is a short episode with the action steps baked in...Happy niching - nicheing - nachos...mmmm....nachos.....

Digital Marketing Made Simple for Business

WTM: What should you have in place for the digital marketing of your small business. This article is a quick read of the basic items you need and why they're important...I found a hole in my strategy reading it!

www.msn.com/en-us/money/general/the-small-business-owner-s-digital-marketing-checklist/ar-AA1vsPCR

The fight over credit card swipe fees enters a new year with no end in sight

WTM: Credit Card Swipe Fees Suck. Are they a fact of life? What would YOU do with 3% more profit?!?!

www.nbcnews.com/business/business-news/fight-credit-card-swipe-fees-enters-new-year-no-end-sight-rcna184729

How Ray Kroc built McDonald's from a small burger joint into a global fast-food empire

WTM: Get inspired with one of the ultimate small business success stories.

finance.yahoo.com/news/ray-kroc-built-mcdonalds-small-150601004.html?guccounter=1&guce_referrer=aHR0cHM6Ly9uZXdzbGV0dGVyLXByZXZpZXcuZGFpbHkuYWkv&guce_referrer_sig=AQAAAEIm4X2JB0jHGtb6qk-A8TBO8EYdl6GsWjAlWHoWBNPJoXMMiTwrRxUDMn0AjJ65A0CCTy4G5aAzUyMu_fdGSYOTbQGOa79-uNSXTO7HeTRbX7zL-iRFdSYDEBV0u08VdkFRyiq4vJnZFWqytVHo05-yEmoWk54f880SIutloBwW